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Recently, Senate Commerce Committee Chairman Roger Wicker (R-TN) and other key Republican Senators introduced legislation to create a federal data security and privacy standard. Because of the complexity of multifamily firms complying with a growing patchwork of privacy standards across the country, NMHC has been actively calling for Congress to enact such a standard and outlined the industry’s priorities in a letter to the Committee as this legislation was being drafted.
The Setting an American Framework to Ensure Data Access, Transparency, and Accountability (SAFE DATA) Act aims to provide consumers with more choice and control over their data and requires the business community to be more transparent and accountable for their data practices. The SAFE DATA Act would:
- Allow consumers to access, correct, and delete their data;
- Prohibit businesses from processing or transferring consumers’ sensitive data without their consent;
- Require businesses to disclose a privacy policy to consumers detailing their data collection, processing, and transfer activities;
- Require businesses to conduct privacy impact assessments of data processing activities that may present a heightened risk of harm to consumers; and
- Require businesses to secure consumers’ data and maintain internal controls and reporting structures to assess data privacy risks to consumers.
NMHC continues to analyze the legislation and its impact on apartment owners and operators. While it is likely that the legislation will not be enacted this year, it is an important step towards a much-needed federal standard. In its absence, compliance with the CCPA and other emerging state standards remains critical for multifamily firms of all sizes. For more information on data privacy and security, including comprehensive industry guidance on how to navigate these emerging standards, please visit our advocacy page.
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