Gaylord National Resort & Convention Center
National Harbor, MD
This event is open to both Members and Non-members of NMHC.
Unlocking Innovation for Operational Excellence
Join us at OPTECH, the premier event designed for forward-thinking operations leaders in rental housing. This platform is your gateway to groundbreaking real estate innovation and achieving operational excellence through cutting-edge technology and strategic insights.
Keynote Speakers
![Erica Dhawan](/globalassets/meetings/speaker-headshots/2024/erica_dhawan_optech_2024.png)
Erica Dhawan
Internationally recognized leading authority on 21st century teamwork, collaboration, and innovation
View Bio
![Ameca](/globalassets/meetings/speaker-headshots/2024/ameca_2024.png)
Ameca
Who Attends
This conference is tailored for trailblazers committed to advancing rental housing through innovation, business operations, and technology. Attendees include industry leaders who make pivotal decisions about multifamily technology, connectivity, marketing, sustainability, and operations for enterprises and apartment communities.
What to Expect
Expand your knowledge of the latest trends around leading systems, strategies, and tech tools through dynamic interactive sessions, compelling case studies, hands-on workshops, and engaging discussions. OPTECH sessions offer an unparalleled mix of deep dives into critical topics, silo-breaking panels, and inspirational conversations — equipping you for future success.
2024 Program Themes
- Foundations of Technology: Key concepts and strategies for incorporating technology into apartment operations.
- Customer Experience Enhancement: Using technology to improve resident experience and satisfaction.
- Operational Excellence: Improving day-to-day property management operations and decision-making.
- Intelligence and Data Utilization: How to use data to drive decision-making processes.
- Process Integration and Workflow Management: Integrating processes and managing workflows through technology.
New Conference Features!
CRETT Advocacy Day
The final day of OPTECH will mark the inaugural OPTECH CRETT Advocacy Day, a unique opportunity for attendees to learn about advocacy, visit Capitol Hill, and engage with policymakers on crucial regulatory and legislative issues shaping the multifamily proptech landscape.
CRETTlab: Innovation Showcase
Introducing the CRETTlab, a dynamic new conference feature designed to propel the multifamily industry into the future.
Updated Tech Workshops
Welcome to our updated technology workshops focused on multifamily digital transformation. These sessions, piloted during our 2023 conference, have been expanded to allow for more comprehensive information sharing and in-depth industry expert dialogue and instruction.
Conference Registration
NMHC’s OPTECH Conference & Expo is open to NMHC members and non-members. Conference attendance fees or waivers do not include hotel room charges.
The registration policy is as follows:
Member/Sponsor Type | Comp Registrations | Additional Paid Registration |
---|---|---|
Executive Committee Members | 3 | $995 until Sept. 23; $1,195 after Sept. 23 |
Board of Directors Members | 1 | $995 until Sept. 23; $1,195 after Sept. 23 |
Advisory Committee Members | 0 | $995 until Sept. 23; $1,195 after Sept. 23 |
Chair’s Circle Sponsors | 6 additional registrations | $995 until Sept. 23; $1,195 after Sept. 23 |
Friends of the Council Sponsors | 4 additional registrations | $995 until Sept. 23; $1,195 after Sept. 23 |
Platinum Conference Sponsors | 4 additional registrations | $995 until Sept. 23; $1,195 after Sept. 23 |
Gold Conference Sponsors | 2 additional registrations | $995 until Sept. 23; $1,195 after Sept. 23 |
Silver Conference Sponsors | 1 additional registration | $995 until Sept. 23; $1,195 after Sept. 23 |
DEI Founder Sponsors | 4 additional registrations | $995 until Sept. 23; $1,195 after Sept. 23 |
DEI Investor Sponsors | 2 additional registrations | $995 until Sept. 23; $1,195 after Sept. 23 |
DEI Supporter Sponsors | 1 additional registration | $995 until Sept. 23; $1,195 after Sept. 23 |
Non-members | 0 | $1495 until Sept. 23; $1695 after Sept. 23 |
Exhibitors
|
3 registrations per 10'x10' booth space; 2 registrations per Startups Kiosk Exhibitor. |
Exhibitors may purchase additional registrations at the full member rate/non-member rate as listed above. Expo-only badges are not offered. |
Membership, sponsorship, and exhibitor benefits, including complimentary registrations, are intended for firm employees and cannot be granted to individuals outside the firm. NMHC reserves the right to close meeting registration should interest exceed availability.
Suitcasing and Outboarding Policy
NMHC strictly prohibits Suitcasing and Outboarding activities at our meetings, conferences, and events. All attendees are expected to abide by the NMHC Suitcasing and Outboarding Policy.
Meeting Registration Cancellation Policy
Meeting registrations cancellations must be emailed to membership@nmhc.org. Written requests for meeting cancellation refunds received prior to ten (10) business days before the start of the meeting are entitled to a full refund, minus a processing fee of $250. No meeting cancellation refunds will be granted after October 4th, 2024.
Questions?
Please contact NMHC’s Membership Department at 202/974-2300 or membership@nmhc.org for information regarding registration.
Hotel and Travel
Gaylord National Resort & Convention Center
201 Waterfront St,
National Harbor, MD 20745
301/965-4000
Hotel Reservations
There is limited availability in the NMHC group block. Once you register, you can complete a waitlist request form for any nights not available online. We are working with the hotel for additional rooms and/or will clear the waitlist based on cancellations. Once availability opens we will contact those off the waitlist.
In order to make a hotel reservation request in the group block you must be a registered attendee.
Check your registration confirmation email for the link to request a room reservation. Please have your meeting registration confirmation code ready when you go to request your reservation. You will be asked to put your unique registration confirmation code on the reservation form. Your confirmation code can be found in your meeting registration confirmation email.
NMHC has set aside a block of rooms for meeting attendees. Room reservations should be made directly online with our event housing management team, Staged Right Events. Please do not contact the Gaylord directly.
Hotel Reservation Deadline:
Reservations must be made online on or before September 20, 5:00 p.m. ET. Please note that there is a possibility the room block will sell out prior to the deadline, rooms are first come, first serve.
Hotel Reservation Rate Details:
Gaylord Guest Room: $305* per night (single/double occupancy)
*All room rates are subject to applicable state and local taxes, currently at 18% (subject to change without notice).
Resort Fee: It is included in the NMHC nightly rate. Resort wide internet access, 24 hour access to fitness center, sunrise yoga, access to indoor pool, two bottles of water in room, complimentary cookie or piece of fruit at Potomac District Cafe & Market, welcome cocktail for 2 at Harbor Social and up to 20 BW photocopies at FedEx.
Deposit: All reservations will be charged a one night deposit equal to one night room rate and tax at the time of confirmation. You can request a copy of the folio via a link on your hotel confirmation email.
Triple and Quad Occupancy: If there are more than 2 people on your reservation, a charge of $20 per night will be added for each additional guest.
Important Information on the Hotel Request Process
- Upon registering for the meeting, you will receive a meeting registration confirmation email that contains the meeting registration confirmation code required to submit your reservation request. Individuals must be registered for the meeting before making a hotel reservation request. Failure to do so will result in your request being cancelled.
- Hotel reservation requests will be acknowledged via email within 24 hours and confirmed within 10 business days by a separate email.
- All hotel reservations will be charged a one-night deposit at the time of confirmation, which is about 7-10 days after your request has been made. You can reply to your hotel confirmation email or email info@sreconference.com directly if you require a folio from the hotel for the charge.
- Canceling your meeting registration will require you to cancel your hotel room reservation. All hotel cancellation requests must be emailed to info@sreconference.com.
- NMHC uses a centralized hotel reservation company (Staged Right Events) to manage hotel reservations for all of our attendees at the NMHC OPTECH Conference & Expo. Please contact them at 954/404-8252 Monday to Friday, 9AM – 5PM ET or info@sreconference.com
- Hotel Suites: Suite requests require NMHC approval. There are no hotel suites available in the NMHC block. Sponsors and Exhibitors interested in reserving a hotel suite may contact Staged Right Events to inquire about suite availability and booking. Suites will not be assigned to non-sponsoring or non-exhibiting companies.
Hotel Room Cancellations
Reservations can be cancelled without penalty on or before September 20, 2024. Any full reservation cancellations requested after September 20, 2024, will forfeit the advance deposit equal to one night room rate and tax. All hotel cancellation requests must be emailed to info@sreconference.com or you can reply to your confirmation email.
Hotel Reservation Changes and No Shows
- Name changes: Any changes to names on reservations must be requested via email to info@sreconference.com at least 7 days prior to arrival. You will receive an updated confirmation with your change once the reservation is updated.
- Date Changes: Any reservation date changes must be emailed to info@sreconference.com at least 72 hours prior to your confirmed arrival date to avoid penalties. Any changes to your arrival and departure date are subject to availability at the time of your change request. Otherwise, additional room and tax penalties will apply and will be charged to the card on file.
- It is recommended to request additional nights prior to September 20th to guarantee group rate. You will receive an updated confirmation with your change once the reservation is updated.
- No Shows: Guests that do not check in on their confirmed arrival date will be classified as a no show and their reservation will NOT be able to be reinstated. No-shows may be charged additional penalties and if there is no prior notification of a date change at least 72 hours prior to arrival.
Room Availability and Hotel Waitlist
We anticipate selling out our entire room block at the group rate at the Gaylord National. If your arrival/departure dates are unavailable on the housing site, please contact Staged Right Events at info@sreconference.com. They may be able to request additional rooms, provide a waitlist option (if needed) or help secure alternative arrangements.
Unauthorized Solicitation Notice: NMHC does not rent or sell the email addresses of conference registrants or our members. For your protection, do not purchase attendee lists, book hotel rooms, or order exhibitor show services through any unknown company or third-party vendor that may contact you directly. Solicitations from any such firms are fraudulent; NMHC is not affiliated with these firms. If any such firm contacts you, please email sponsorships@nmhc.org.
Ground Transportation
Gaylord National Resort & Convention Center is approximately 12 miles from Ronald Reagan National Airport. For those of you arriving by air, you have the following alternatives for ground transportation:
- A taxi from Reagan National Airport will cost approximately $31 each way and will take approximately 20 minutes, depending on traffic. A DCA Taxi Dispatcher is available at designated taxi stands to ensure you are placed with a taxi.
- Uber, Lyft, and ALTO offer transportation services to passengers arriving to and departing from Reagan National Airport. For rides departing Reagan National customers should use their smartphone to select the appropriate pick-up zone, and coordinate directly with their driver. Green flags located outside on the outer terminal curb designate the appropriate pick-up loading zones.
- Terminal 1: Customers can meet their ride on the third (outer) curb.
- Terminal 2: Customers can meet their ride on the Baggage Claim (Arrivals) Level – 1st Floor on the outer curb.
- Rental Car Center: Customers can meet their ride at the designated pick-up and drop-off location across from the Rental Car Shuttle Bus shelter located on National Avenue.
Parking at the Gaylord: Self-parking is currently $39 plus tax per day and valet parking is $64.00 plus tax per day.
Where is National Harbor?
National Harbor is located on the banks of the Potomac River, just south of Washington, DC.
Learn more about National Harbor >>>
Questions?
If you have any questions, please do not hesitate to contact the following:
- Registration: NMHC's Membership Department at 202/974-2300 or at membership@nmhc.org
- Hotel Information: Staged Right Events at 954/404-8252 Monday to Friday, 9AM – 5PM ET or info@stagedrightevents.com
Sponsorship Opportunities
NMHC offers several different sponsorship packages, designed to help increase your firm’s brand recognition and exposure with key decision makers at OPTECH!
Sponsorship Opportunities are available to NMHC member companies only. Not a member? Click here to learn more.
If you would like to sponsor this conference, please email Melissa Rowan, Associate Vice President, Sponsorships & Exhibits at mrowan@nmhc.org.
The deadline to sponsor this conference is August 23, 2024.
Conference Sponsorship Packages
PLATINUM | GOLD | SILVER | |
---|---|---|---|
Sponsorship Rate (Members Firm Only)
|
$40,000 |
$30,000 |
$20,000 |
Benefits |
|||
Complimentary conference registrations |
4 |
3 |
2 |
Logo published on conference webpage |
✔ |
✔ |
✔ |
Logo included in pre-conference marketing emails |
✔ |
✔ |
✔ |
Logo included on sponsor recognition signage onsite |
✔ |
✔ |
✔ |
Logo included in scrolling sponsor recognition slides displayed before general sessions |
✔ |
✔ |
✔ |
Logo included in the onsite print agenda |
✔ |
✔ |
✔ |
Recognition in the mobile app |
Logo + Profile |
Logo + Profile
|
Listing Only |
Opportunity to place a company brochure on the sponsor literature table onsite |
✔ |
✔ |
✔ |
Choice of conference sponsorship item(s) (item guide provided closer to conference dates) | Choose 2 Items (any tier)
|
Choose 1 Item (Gold Tier)
|
|
Eligible to host a subgroup event at the Gaylord National Resort & Convention Center, by request. (Additional Guidelines Apply: Click to view Subgroup Event Guidelines.)
|
✔ |
✔ |
✔ |
Ad featured in the OPTECH "Sponsor Spotlight" Email distributed by NMHC pre-conference to registrants. |
✔ |
|
|
Sponsorship opportunities and benefits are subject to change. NMHC reserves the right to close any sponsorship level or benefit should demand exceed availability.
Booth space and speaking opportunities are not included or guaranteed with any sponsorship package.
Event Space & Meeting Room Information
All requests for space at the Gaylord National Resort & Convention Center require NMHC approval. Requests made directly through the hotel will be declined and turned over to NMHC for review and approval. NMHC reserves the right to decline any request for any reason.
Only 2024 NMHC Chair’s Circle, Friends of the Council, or Conference Platinum/Gold/Silver Sponsors qualify for event space, meeting rooms, and hotel suites. Space will not be assigned to non-sponsoring companies.
Space assignments (of any kind) are not guaranteed to any company, regardless of sponsorship level, membership level, or any such opportunity held by a company in the past. Not all requests will be able to be accommodated.
Subgroup Event Requests:
Events (on or off property) may not be held during conference program or exhibit hall hours. Daytime buyouts of any hotel space (including restaurants) are not permitted.
Interested in hosting an event? Click here to read Subgroup Event Guidelines and event request instructions. Only requests from sponsor companies will be considered.
Meeting Room Rental Requests:
Sponsors (Chair’s Circle, Friends of the Council, or Conference Platinum/Gold/Silver) must also have a booth space of 20’x20’ or larger to qualify for a meeting room assignment.
Meeting rooms will be assigned via lottery in order of booth size and sponsorship level. If a meeting room is unavailable at the time of your request, you will be moved to the wait list.
To participate in the OPTECH meeting room lottery, please submit your request form by July 26, 2024. Click here to submit the OPTECH Meeting Room Request Form.
Requests submitted after July 26th will be added to the wait list. NMHC will contact you if a meeting room becomes available. Only requests from sponsor companies will be considered.
Meeting Room inventory, pricing, and guidelines are not yet available and will be provided to qualifying sponsors closer to the lottery deadline.
Suitcasing and Outboarding Policy
Suitcasing and Outboarding is strictly prohibited at NMHC meetings. Click here to read the NMHC Suitcasing and Outboarding Policy.
Speaking Opportunities
Speaking opportunities are not included in any sponsorship package or booth package, nor are they available to purchase as a separate sponsorship opportunity.