Agenda by Day Agenda by Track Agenda by Role
- Greg McDonald, Director of Telecom Support, Greystar
- D. Rush Blakely III, President, RealtyCom Partners
- Kirk Taylor, Attorney, Hubacher, Ames & Taylor
- Steve Sadler, Director of Resident Technology, RealPage
- Sean Sabia, Director, Asset Management, New York Life Real Estate Investors
- Todd Katler, Chief Executive Officer, Anyone Home
- Khushbu Sikaria, Vice President, Innovation & Product Development, The Bozzuto Group
- Mia Wentworth, Director of Digital Marketing, CWS Apartments
- Phil Rogers, Director of Operational Planning & Analytics, Invitation Homes
- Gail Corder, National Ancillary Services Manager, Fairfield Residential
- Kevin Donnelly, Vice President, Government Affairs, NMHC
- Julianne Goodfellow, Senior Director, Government Affairs, NMHC
- Scott Pechersky, Senior Vice President, Technology, Alliance Residential
- Jeff Hendler, Chief Executive Officer, Logical Buildings
- Akshai Rao, Vice President, Yardi
- Alex Lowenstein, Senior Account Manager, Bright Power
- Felix Lipov, Enertiv
- Sarah Yaussi, Vice President, Business Strategy, NMHC
- Karen Hollinger, Senior Vice President, Strategic Initiatives, AvalonBay Communities
- Nate Loewentheil, Senior Associate, Camber Creek
8:45 PM - 9:30 AM
CORTEZ D
As companies ramp for the connected future, it’s become clear that it all starts with telecom, and getting your infrastructure right has never been more important. But the options for internet, cellular and IoT are so numerous that getting it right is more complicated than ever. From cable companies, to IoT providers, to 5G cellular providers, to private label offerings, how do you determine what’s right for your property? All choices involve conflicting rights, benefits, and technological advantages and challenges. Let's explore all the options and find what provides the most ROI for your property and your residents and start viewing telecom for what it is: key infrastructure that supports just about everything.
Moderator
Speakers
9:45 AM - 10:30 AM
CORONADO A
Self-guided tour technology has been in use at several communities for at least a quarter now. It’s a little early but it’s time to compare the performance of the two methodologies. It’s new school vs. old school and the truth is in the data. This panel of experts will discuss their preconceived notions of which would perform better, make their predictions as to what the data will say and hear the truth, live on stage. Advanced marketing analytics will be applied in an apples-to-apples scenario and the truth will be revealed. Will leasing agents secure more leases or will the self-guided tour app emerge victoriously.
Moderator
Speakers
1:30 PM - 2:30 PM
CORTEZ D
Back again this year by popular demand, the telecom town hall is a fast-paced and interactive session that scans the world of telecom. From an update on recent policy actions in Washington DC, to the latest from telecom providers, this town hall will get you up to speed fast. Hear from the people in the know on the hottest telecom topics of the day and get the information you need to make your 2020 telecom plans.
Facilitators
Regulatory Update: Kevin Donnelly, NMHC
Provider Discussion of 5G & Innovation: AT&T, Boingo Wireless, Verizon
CBRS: What it Means for Multifamily: Greg Kunkle, Keller & Heckman
Provider Discussion of Innovation & Future-Proofing: Spectrum, Comcast, Frontier, Cox & CenturyLink
Provider Discussion with ISPs/Small Providers on Disruption: Starry, Wave Business, Dish, Consolidated Smart Systems
2:45 PM - 3:45 PM
CORTEZ A
Smart technology is not just for our residents. From new sensor technology to more mobile and user-friendly building management systems, the options for monitoring and running our buildings have never been greater. These new technologies help reduce operational and energy waste, help create a predictable maintenance plan and may even lower your insurance premiums. Panelists will share examples of how technology-enabled operations have allowed them to reduce expenses, improve NOI and deliver a seamless experience to residents. Representing owners, managers and operational technology providers, this session will offer insights into the due diligence process to determine if a solution is the right one for your company and your residents while offering integration best practices that streamline operations and ensure the best results when putting smart technology in the field.
Moderator
Speakers
10:15 AM - 11:15 AM
CORTEZ A
The future of multifamily is arriving sooner than you think. Next gen technology is set to rewrite the rules of the business from the way we invest, finance and build to how we lease, operate and serve our residents. Come hear how the experts think the future will be different in the next five to 10 years and what new tech developments will get us there.
Moderator
Speakers
- Miguel Gutierrez, Chief Operating Officer, CAPREIT
- Kevin Geraghty, Vice President, Data Analytics, AvalonBay Communities
- Aaron Fisher, Vice President, Investments and Analytics, Cortland
- Kathy Hernandez, Director of Strategic Marketing, Camden Property Trust
- Ryan Bucherty, Chief Technology Officer, Stratis
- Jeff Kok, Chief Innovation Officer & Chief Information Officer, Mill Creek Residential
- Josh Erosky, President, Secure Multi-Family
- Dom Beveridge, Principal, D2 Demand Solutions
- Ben Vega, Senior Vice President, Analytics & Optimization, Remington Hotels
- Jennifer Staciokas, Senior Vice President, Pinnacle
- Erik Rogers, Senior Vice President, Information Technology, Carmel Partners
- Michael Baldwin, Industry Principal, One Eleven
- Blerim Zeqiri, CEO, Founder, Radix
- Daniel Amaral, Vice President, Portfolio Management, Irvine Companies
- Jay Denton, Senior Vice President, Business Intelligence, Bell Partners
- Kevin Donnelly, Vice President, Government Affairs, NMHC
- Kaylee Cox Bankston, Attorney, Manatt, Phelps, & Philips LLC
- Rob Traycoff, Vice President, Regulatory Compliance, RealPage
- Jeremy Rasmussen, Chief Technology Officer, Abacode
8:45 AM - 9:30 AM
CORONADO B
With the growing importance of data to all aspects and all types of businesses, colleges began offering degrees and certificates in data science and data analytics about five years ago. This means that the first graduates are starting to hit the job market. Apartment companies are assessing what capabilities exist for data management and analysis and trying to determine what can be done in-house and what can be outsourced. So, if data is the new oil, do you need an in-house refinery or can a third-party provide you with the valuable business intelligence hiding in your data? You’ll hear from a few companies about how they are seeking to improve systems and procedures, create revenue and reduce expenses through getting a better handle on their data and the secrets it may hold.
Moderator
Speakers
9:45 AM - 10:30 AM
CORTEZ A
In the race for “smart,” the stakes are high. While differentiating communities with technology as an amenity and reducing operating expenses through streamlined processes is attractive and indeed necessary, short cuts and fast hacks put secure, ubiquitous, adoption at risk. While residential home and building automation systems have been deployed for decades by Fortune 500 companies and startups alike, current models don’t lend easily to the complexity of the commercial residential industry. The combination of home and building automation present a vastly different application from a security and privacy perspective than its more mature predecessors. Industry experts present a “best practices” primer.
Speakers
1:30 PM - 2:30 PM
CORONADO A
Multifamily Pricing and Revenue Management (PRM) technology turned 18 in 2019! After almost two decades of growth in multifamily, it may be time to re-sharpen our focus on this critical capability and the technology that supports it. This expert panel will take a unique perspective— combining a lodging industry PRM leader with deep experience in revenue management, with two well-known leaders in multifamily PRM. Together the panel will explore the state-of-the-art in both industries, identifying important parallels both in the organizations and market, and calling attention to the value of continuous improvement of revenue management and performance.
Moderator
Speakers
2:45 PM - 3:45 PM
CORONADO B
Talk to any revenue manager or asset manager and they will often share they leverage a significant number of sources to gather data and key performance indicators in their various BI systems. With all these different sources and inconsistent data reporting, are they really comparing apples to apples? Data experts and multifamily asset managers will discuss the common practices of gathering scattershot data for real time business intelligence that led them to audit and develop stronger business process policies for truer insights. Learn evolving corporate practices in performance data tracking methodologies that can ensure the validity and consistency of data and avoid comparing your apple with an orange.
Moderator
Speakers
10:15 AM - 11:15 AM
CORONADO A
With the European adoption of GDPR and California’s approval of the CCPA, and eroding relationships between BigTech and lawmakers, the writing is on the wall for stronger data and privacy protections for consumers across the country. The consequences for multifamily operators who are sloppy with their data will be real, including financial penalties, reputation risk and more. Hear from a leading attorney and industry leaders on what you should be doing now to put data safeguards in place to prepare for the future.
Moderator
Speakers
- Jaimin Shah, Information Security Officer, Greystar
- Sarah Gant, Productivity Systems Manager, Information Technology, Greystar
- Brenna Walraven, President and CEO, Corporate Sustainability Strategies, Inc.
- Laura Craft, SVP, Global Strategy & Investment ESG, Heitman
- Brad Dockser, Chief Executive Officer, GreenGen
- Jason McIntyre, Director of Sustainability and Operations, USAA Real Estate
- Brian Zrimsek, Industry Principal, MRI
- Jason Grosvert, Chief Information Officer, Steadfast Companies
- James Hamrick, Vice President, Information Technology, Gables Residential
- Matt Putman, Director of Technology, H.G. Fenton Company
- Greg Lozinak, Chief Operating Officer, Hamilton Point Investments
- Sharon Hatfield, Chief Operating Officer, CF Real Estate Services
- Michael Belka, Chief Operating Officer, Harbor Group Management
8:45 AM - 9:30 AM
DEOSOTO
Once the research and planning are complete and the new technology is identified, the second wave of hard work hits. Training and onboarding staff in the use of new technologies requires a balance of education and incentivization to ensure satisfactory implementation. This session presents a case study on how Greystar used gamification to improve user adoption, training, compliance and improved team member engagement. Learn the backstory of how executives leveraged concepts of gamification, such as social recognition, awards, achievements, points and badges, to increase adoption and engagement in Greystar's Office 365 deployment, Security Awareness, and Resident Insurance programs.
Speakers
9:45 PM - 10:30 AM
DESOTO
Historically, Environmental, Social and Governance (ESG) goals reflected a company’s public relations strategy, primarily driven by investor demands and not central to the success of their business and brand. Those days may be fast disappearing as resident and employee prospects are also making decisions based on how they feel about the company brand as it relates to corporate social responsibility, diversity of leadership, and commitment to environmental principles. Relative benchmarking platforms, like GRESB, improve both multifamily companies’ and investors’ ability to reveal ESG performance over time while also providing transparency and insight into industry standard practices. This expanding practice area will require due diligence on a provider’s data standards and methodologies to identify the right ESG reporting framework. Hear from a few companies who are leaning in to their ESG goals and why it matters to your bottom line.
Moderator
Speakers
1:30 PM - 2:30 PM
DESOTO
Back again by popular demand, this interactive session will answer your toughest tech questions. From operating in the cloud to data challenges and opportunities and enablement through software, our panel of industry tech pros will give you their insight on how they are making difficult tech decisions in a constantly evolving technology landscape. You won’t want to miss this informative and fun session full of actionable takeaways.
Moderator
Speakers
2:45 PM - 3:45 PM
CORONADO A
Bring your biggest property management challenge to this interactive session and a panel of industry COOs will tell you have they’ve handled it. From the recent increase in “service” animals, to resident fraud, music licensing and the explosion in resident packages, our panel will field your challenge and give you their best shot at a solution. Trash? Recycling? Composting? Sure, why not, we’ll take it on. Bring your biggest challenge!
Speakers
10:15 AM - 11:15 AM
CORONADO B
Back by popular demand! Top multifamily marketing professions will take you on a fast-paced tour of the latest trends in marketing. With technology revolutionizing every aspect of marketing, if you’re marketing the way you were last year, you’re already out of date. From new deployments of artificial intelligence and machine learning to futurecasting and multi-touch attribution, you won’t want to miss this fun and informative session that will quickly get you up to speed on everything you need to know to plan your future marketing strategies.
- Will Clanfield, Director of Marketing, Mobile Doorman
- Heather Williams, Senior Director of Resident Experience, Lincoln Property Company
- Kate Davis, Principal, Kate Davis Consulting
- Marcy Comer, VP of Marketing, Spruce
- Lela Cirjakovic, Executive Vice President, Waterton
- Benjamin Brichta, Director of Development, X-Social Communities
- Eric Broughton, General Manager, Multifamily, Expedia
- Todd Butler, Chief Technology Officer, Niido
- Zach Merritt, Vice President, Real Estate, Lyric Hospitality
- Rachel Cluett, Manager, Green and Healthy Housing Financing, Fannie Mae
- Taiyo du B. Francis, Sustainability Project Manager, The Bozzuto Group
- Juliette Apicella, Director of Sustainability, Gables Residential
- Linda Tim, SPractice Lead, Multifamily, stok
- Sara Scarborough Graham, Director of Marketing, Dolben
- Joya Pavesi, Vice President of Marketing and Strategy, RKW Residential
- John Selindh, Vice President, Marketing & Associate Development, Kairoi Residential
- Shawn Mahoney, Chief Information Officer, GID
- Alex Samoylovich, Co-CEO, Founder & Managing Partner, Livly, CEDARst. Companies
- Riley Kiltz, Founder & CEO, Craftwork Coffee
- Patrick Chammas, Director of Sales and Business, Peerspace
8:45 AM - 9:30 AM
CORONADO A
We design properties with all the luxury and amenities a resident could desire. We offer top-notch concierge services to ease the lives of today’s renter. But are we truly resident-centric in the way we decide what to build and provide? Are we creating a difference without distinction when we talk about the customer journey? Experts from leading consumer-facing technology brands will share how they successfully prioritized their customers while still advancing business strategy. Attendees will learn how these consumer brands and their technologies have primed the resident expectations in service and innovation. This session will dig into how multifamily can leverage these best practices to advance the industry as one that is truly resident-centric.
Moderator
Speakers
9:45 AM - 10:30 AM
CORONADO B
Traditional renting was once seen as the ultimate flexible lifestyle, but today some renters are finding even that lifestyle too restrictive for them. They’ve come of age in a time when you can get anything you need through flexible monthly subscriptions. These digital nomads, road warriors, traveling professionals and remote workers don’t want the burden of owning furniture or the restrictions of a long-term lease. Will residents want a monthly subscription that allows them to stay temporarily at any properties in our portfolios or maybe just use community amenities while in town? This session will take a closer look at the exciting living models emerging in the marketplace, identifying the customer drivers, financial impacts, risks and challenges of providing maximum flexibility.
Moderator
Speakers
1:30 PM - 2:45 PM
CORTEZ A
NMHC’s 2018 Disruption report reported that 76% of renters desired a healthy lifestyle. With residents showing increased interest in clean air and water, organic and locally sourced food, mold and toxin-free environments, and fitness opportunities beyond the traditional treadmill at the gym, many owners and managers are getting intentional about marketing the health and wellness benefits of their communities. Moreover, healthy-building criteria outlined by new certifications like Fitwel and WELL Building Standard are establishing standards for a community’s health and wellness attributes. Hear from the industry leaders taking the first step on the road to integrating health and wellness features and how they are assessing the ROI.
Moderator
Speakers
2:45 PM - 3:45 PM
CORTEZ D
The recent influx of investment in proptech has funded a wide variety of new marketing technology (or MarTech) startups. With so many new choices it's difficult for an apartment industry marketing professional to determine which new technology is the right fit for their marketing strategy. This session will delve in to how marketing professionals are deciding what MarTech to pursue, what to wait on, and what to pass on. You'll hear about their internal vetting process, who's involved, how they gauge succcess, and how it all works with existing legacy systems.
Moderator
Speakers
10:15 AM - 11:15 AM
CORTEZ D
The apartment industry has traditionally viewed the space we create as a commodity and the metric of success being the occupancy rate. The entrance of the tech industry into our world has challenged us to rethink that concept and think of our space as a service to be maximized 24/7 with no slack. This may mean renting parking spaces during the day when our residents are at work or better connecting them through seamless technology with community services thereby providing amenities that require no space or investment. This session will explore how this radical Mindshift is playing out in our communities and how owners and managers may need to completely rethink the way they’ve viewed real estate and the services and amenities we provide.
Moderator
Speakers
- Melissa Swift, Senior Client Partner, Leader Digital Advisory, Korn Ferry
- Catherine Carraway, Senior Vice President, Human Resources, Equity Residential
- Andrew Ackerman, Managing Director, Dreamit Ventures
- Julie Brawn-Whitesides, Executive Vice President, Property Management, ConAm Management Corporation
- Nitin Vig, Chief Operating Officer, Mobile Doorman
- Cyrus Claffey, Chief Executive Officer, Butterfly MX
- Sce Pike, Chief Executive Officer & Founder, IOTAS
- Stephanie Fuhrman, Managing Director, Global Innovation, Greystar
- Jeff Jerden, Chief Operating Officer, Veritas Investments
- Scott Moore, Chief Information Officer, Cortland
- Darren Wesemann, Chief Innovation Officer, Berkadia
- Faith Aids, Vice President of Marketing and Branding, Laramar Group
- Rachel Davidson, Senior Vice President of Performance, Alliance Residential Company
- Dana Caudell, Senior Vice President of Property Management, The Bainbridge Companies
- Josh Gampp, Vice President, IT, UDR
- Stacy Valentine, Senior Vice President of Operations, Laramar Group
- Kurt Ramirez, General Partner, Nine Four Ventures
- Alec Page, Vice President, RET Ventures
8:45 AM - 9:30 AM
CORTEZ A
Organizations in the multifamily space are investing increasing amounts to deploy the technologies that will help them both serve customers and operate more efficiently. But technology alone is not enough – human leaders and talent are required for a tech-enabled future. Without integrating human technological capability in a way that is sustainable for the long term, any amount of tech spend is bound to be wasted. Moderated by a global management consulting firm, this panel of executives will explore how they are creating an effective structure and culture inclusive of tech, not as an add-on afterthought. This session will offer practical guidance about how to make the people decisions – and how to attract, retain, develop, and deploy them to protect your growing tech investment.
Moderator
Speaker
9:45 AM - 10:30 AM
CORTEZ D
Technology is the backbone of any industry, plain and simple. And in multifamily that backbone is starting to weaken, but not because of a lack of technologies. In fact, there are so many new technologies and service providers entering the marketplace that multifamily companies are faced with a complex challenge of integration and collaboration to ensure the right fit. Just like a Jenga game, if a technology stack is too tall without a strong base, it becomes weak and could crumble. This session will offer guidance on how to better evaluate technologies and leverage the expertise of new technology providers. Moreover, attendees will learn how their honest and precise feedback can help further improve PropTech and ensure it solves for their pain points; a win-win for both partners.
Moderator
Speakers
1:30 PM - 2:30 PM
CORONADO B
Innovation teams have been in place for a few years now. This session will check in with a few of the folks who have been tagged to make their companies leaders in innovation. In an industry known for being relatively risk-averse, what challenges have they faced in attempts to shift the corporate culture? And what metrics are they using to gauge success? And are those metrics the right ones given that one goal of innovation may be to create insurance and long-term protection of the business model and culture from disruption? You’ll hear how they are vetting, testing and deciding on new technology internally, and lessons learned from collaborating across departments to change company culture and sometimes serving as internal disruptors.
Moderator
Speakers
2:45 PM - 3:45 PM
DESOTO
The advent of artificial intelligence has caused many to, ironically, think like a computer. They’ve taken a systematic approach to analyzing their current processes, breaking them down using the “if, then” vocabulary of coding and algorithms and mapping them out to see if they’re efficient and whether, in some cases, they can be automated or performed better and quicker by new AI technology. Hear from industry and technology leaders who are at the forefront of an efficiency revolution and what how it may impact competitiveness, staffing and the customer experience.
Moderator
Speakers
10:15 AM - 11:15 AM
DESOTO
With the emergence of PropTech, some of the major players in real estate have staked out different strategies to capitalize on opportunities and assess and address the risks. The strategies span the spectrum from all-in with newly created subsidiaries to more cautious wait-and-see approaches at the other end. And their goals differ as well, for some the investment is mainly outsourcing R&D and product due diligence, for others it’s a whole new line of investment with hopes of finding and developing the next big thing in real estate technology. This session will look at two venture capital firms and two apartment companies who have taken slightly different approaches but have both decided that a partnership was the way to go for them.
Moderator
Speakers