Marketing, Leasing, Resident Demographics

NMHC resource center on online marketing and leasing. Includes white papers, conference presentations and more.

This newsletter takes a closer look at the data and reveals some interesting responses as to how residents choose their housing. (June 1996)

This issue of Research Notes provides additional perspective on what kinds of households are choosing to rent rather than buy. (March 2001)

Apartment residents are often misperceived by their fellow citizens. In contrast to popular images, apartment residents -- especially residents of newly built apartments -- are much like the population at large. (September 1997)

Resident turnover is costly to apartment owners and managers. This Research Notes compares residents to see who stays and why. (May 1997)

This issue of Research Notes documents some surprises in the seasonal pattern of apartment turnover and discusses implications for managers and residents. (June 1998)